Media is divided into television media, online media and mobile media. Television media development is the longest and the most mature mechanism media. There are 571 mn people watching TV in India (IRS). And my view is that at least 500mn people in India are already watching videos on Mobile phone albeit through the disorganized sector of piracy. This huge market is just waiting to be captured and we need a game changer like BSNL broadband to come and offer broadband services at dirt cheap rates to transfer this ready audience online.
Official YouTube channels and Android apps as well as Android apps like Hotstar are replacing TV nowadays. These online shows are decreasing TV viewership day by day. These may be a great thread for the future of TV. Or, we can say, these are going to be the future of TV.
The foundation of the Social media and television marketing is the relationship chain. Facebook and Twitter play a great role in the marketing of television. There are a huge number of TV viewers who discuss particular TV shows via social media while they’re watching them.
With the accelerating pace of technological change, innovation is the key to success. The integration between Twitter hashtags and television programs is a good innovation. Hashtagging is becoming popular even on Facebook. India beating Pakistan in the first match of the Cricket World Cup in 2015 was the most viewed TV and sports event of the year and drew a record-breaking 118.3 million impressions on Twitter, using the hashtag #INDvsPAK (First match of #CWC15 on 15 February). There are many shows which promote itself by showing a unique hashtag for the show at the bottom of the screen. #MannKiBaat is a widely used hashtag for the TV as well as radio show "Mann Ki Baat" by PM Narendra Modi.
IPTV may also be considered as future of TV. This technology that delivers television and value-added video services using Internet Protocol is called IPTV. A changing regulatory landscape, new technologies and delivery models, and the promise of ubiquitous broadband access have sparked new business opportunities among media and telecommunications organizations.
IPTV is expected to be the real killer application in the telcos' broadband services portfolio that will increase ARPU (average revenue per unit) and help preserve user stickiness. IPTV is interactive because of availability of return path - therefore, it is capable of providing Video on Demand (VOD), time-shifted television, gaming and many other innovative applications.
Interactivity is much easier to perform with IPTV than a normal cable, satellite or broadcast TV system.
IPTV is facing many problems which must be solved to be the future of the Indian market. India lacks good internet speed which is must for the success of IPTV. IPTV uses the same technology that other types of data used to send and receive information (Internet Protocol). Due to this fact, your TV may experience from time to time a pack loss or delays. Your experience can be significantly worse if your IPTV connection is not up to par or not quick enough. Most of the IPTV systems currently do not support HDTV broadcasts. However, technology is improving and since this is an important issue most analysis state that this will be corrected in the near future.
Official YouTube channels and Android apps as well as Android apps like Hotstar are replacing TV nowadays. These online shows are decreasing TV viewership day by day. These may be a great thread for the future of TV. Or, we can say, these are going to be the future of TV.
The foundation of the Social media and television marketing is the relationship chain. Facebook and Twitter play a great role in the marketing of television. There are a huge number of TV viewers who discuss particular TV shows via social media while they’re watching them.
With the accelerating pace of technological change, innovation is the key to success. The integration between Twitter hashtags and television programs is a good innovation. Hashtagging is becoming popular even on Facebook. India beating Pakistan in the first match of the Cricket World Cup in 2015 was the most viewed TV and sports event of the year and drew a record-breaking 118.3 million impressions on Twitter, using the hashtag #INDvsPAK (First match of #CWC15 on 15 February). There are many shows which promote itself by showing a unique hashtag for the show at the bottom of the screen. #MannKiBaat is a widely used hashtag for the TV as well as radio show "Mann Ki Baat" by PM Narendra Modi.
IPTV may also be considered as future of TV. This technology that delivers television and value-added video services using Internet Protocol is called IPTV. A changing regulatory landscape, new technologies and delivery models, and the promise of ubiquitous broadband access have sparked new business opportunities among media and telecommunications organizations.
IPTV is expected to be the real killer application in the telcos' broadband services portfolio that will increase ARPU (average revenue per unit) and help preserve user stickiness. IPTV is interactive because of availability of return path - therefore, it is capable of providing Video on Demand (VOD), time-shifted television, gaming and many other innovative applications.
Interactivity is much easier to perform with IPTV than a normal cable, satellite or broadcast TV system.
IPTV is facing many problems which must be solved to be the future of the Indian market. India lacks good internet speed which is must for the success of IPTV. IPTV uses the same technology that other types of data used to send and receive information (Internet Protocol). Due to this fact, your TV may experience from time to time a pack loss or delays. Your experience can be significantly worse if your IPTV connection is not up to par or not quick enough. Most of the IPTV systems currently do not support HDTV broadcasts. However, technology is improving and since this is an important issue most analysis state that this will be corrected in the near future.
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